ABOUT US

ELIMINATE started with a moment of clarity at a Penn State White-Out football game. As a proud Penn State alumnus, I stood in a stadium full of passionate fans and witnessed something rare—pure authenticity. Everyone was just themselves, free from expectations and pressures. It was in that moment I realized: life is meant to be lived boldly, without limits or fear of judgment.

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That experience became the foundation of ELIMINATE. My mission is simple: to inspire you to reject the norm, stay true to yourself, and step into your full potential.

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We create clothing with purpose, designed to remind you that you have the power to break free from limits and expectations. Every piece represents a commitment to live boldly and celebrate who you truly are.

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ELIMINATE isn’t just about clothing—it’s about owning your individuality and living a life that unapologetically reflects who you truly are. When you wear ELIMINATE, you’re making a statement: that you won’t settle for anything less than your best, most genuine self.

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Thank you for being part of this journey. Together, we’ll reject the norm and embrace what makes us unique. Welcome to ELIMINATE.

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– J. Charles, Penn State Alumnus and Founder