Frequently Asked Questions

Welcome to ELIMINATE – Reject The Norm.
Here, luxury meets authenticity. Below, you’ll find everything you need to know about our philosophy, process, and craftsmanship. For all other inquiries, reach us at contact@eliminatertn.com.

What is ELIMINATE?

ELIMINATE is a luxury streetwear brand built on authenticity, intention, and conviction. We exist for those who choose purpose over popularity — individuals who dare to stand for something real in a world that often doesn’t. Our mission is simple: to design timeless pieces that reflect confidence, depth, and discernment.

What does “Reject The Norm” mean to you as a brand?

“Reject The Norm” is more than a slogan — it’s a philosophy. It’s about refusing to settle for average in your mindset, your craft, and your presentation. We believe self-awareness is the highest form of luxury — knowing who you are and standing firm in it. Every ELIMINATE piece is a reminder to move differently, think deeper, and stay true when the world bends.

What makes your quality different?

Every garment is crafted using heavyweight premium cotton for T-shirts and 550 GSM French Terry for hoodies — the same quality found in top-tier luxury houses. Each piece is designed for structure, drape, and durability. We don’t chase trends — we build garments that will outlast them.

Who designs the collections?

Each collection is designed in-house — concept to execution — with precision and intention. Inspiration comes from real experiences, self-discipline, and culture. Every drop is storytelling through fabric — rooted in identity, growth, and courage.

What does luxury mean to ELIMINATE?

Luxury isn’t about labels — it’s about intention and consistency. For us, it’s the weight of the cotton, the silence of the branding, the integrity in the process. Luxury is when every detail has a reason, and every reason has depth.

How do I find my size?

Our fits are modern and intentional:

  • T-Shirts: Slightly oversized with a clean drape.
  • Hoodies: Heavy, structured 550 GSM French Terry with a relaxed fit.

Refer to our Size Guide for exact measurements. Between sizes? Size up for a relaxed street fit or size down for a more fitted aesthetic.

How should I care for my pieces?
  • Wash cold, inside out, with gentle detergent.
  • Hang dry or tumble dry low — never over-dry.
  • Do not iron directly on 3D prints or silicone details.

Our pieces are made to last — but luxury deserves care.

Are your drops limited?

Yes. Each drop is intentionally limited to preserve exclusivity and craftsmanship. We don’t restock often — once a piece is gone, it becomes part of the story. Sign up for the newsletter or follow @eliminate.rtn to never miss a release.

Do you ship internationally?

We ship worldwide. Shipping time depends on destination, typically:

  • U.S. orders: 3–7 business days
  • International orders: 7–14 business days

Tracking details are sent as soon as your order ships.

What is your return policy?

We accept returns and exchanges within 14 days of delivery if the item is unworn, unwashed, and in original packaging.

Email contact@eliminatertn.com with your order number and reason for return to start the process.

Final sale and discounted items are not eligible for return.

What makes ELIMINATE different from other brands?

We don’t chase trends — we build identity. ELIMINATE is rooted in clarity, craftsmanship, and consciousness. We speak to those who believe in slow elevation — one decision, one garment, one purpose at a time.

Our goal isn’t to fit in the fashion industry; it’s to redefine what purpose-driven streetwear looks like.

How can I contact ELIMINATE?

For support, collaborations, or wholesale inquiries, reach out to contact@eliminatertn.com.

Follow us on Instagram: @eliminate.rtn.

Need help choosing a size? Visit our Size Guide.
Open Size Guide Email Support

More info: Shipping & Returns